Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
This week our digital gurus are in Austin, Texas for South by Southwest (SXSW) – an annual interactive conference that focuses on emerging technologies. Running from March 8 to 12, SXSW features an amazing line-up of events hosted by industry leaders.
We’re excited to have Hamish Stewart (Group Creative Director), Catherine Pitts-Tucker (Associate Creative Director), James Bush (Creative Technologist) and Gertjan Leppers (Executive Producer) in town to soak up everything on offer at the most exciting creative event of the year.
The Google ‘Build with Chrome’ campaign continues its dream run, picking up the AdNews Digital Campaign of the Year at the recent AdNews Agency of the Year Awards 2012.This award is the latest to recognise the campaign that enabled millions around the world to build their own virtual Lego creations via the Google Chrome browser.
Late last year ‘Build with Chrome’ took out the highly coveted David Ogilvy Creative Award at the 2012 ADMA Awards, which recognised ‘Build with Chrome’ as the most outstanding creative execution of the year. The campaign also took out two Gold, five Silver and one Bronze at the same awards. At the B&T Awards, ‘Build with Chrome’ won Best Digital Campaign, and was recognised in IAB’s Creative Showcase and the FWA (Favourite Web Awards).
It’s always great to finish the year on a high, so it’s nice to have been recognised in some recent local and international awards.
We’re delighted to announce we scored 7 finalists in the upcoming One Show Awards, more than any other agency in the world. To back that up, we also picked up 2 Gold, and 1 Silver at the international Caples Awards in New York. In the Microsites category, we scored 2 of the 3 Golds worldwide – an amazing achievement.
At the local B&T Awards the M&C Saatchi Group was awarded NSW Agency of the Year, while Mark’s ‘Build with Chrome’ for Google won Best Digital Campaign.
IAB’s Creative Showcase recognises the best digital work in the country every two months. So we were proud that ‘Build with Chrome’ won round 7.2, while in the latest round, our latest Google campaign ‘Movember Games’ was just announced as the runner-up.
All in all it was a stellar 2012 for Mark and the entire M&C Saatchi Group, so we’d like to thank all of our amazing clients. Here’s to 2013!
On a balmy summers night in December, we celebrated the end of another fantastic year with a Warhol-themed Christmas party. Titled ‘The Factory Lives’, the party took place at a resurrection of Warhol’s infamous New York City studio. Project X Consultancy put the party together and brought the theme to life at 1346 Venice – an exclusive warehouse space in Sydney’s Waterloo.
The guest list included the banana from The Velvet Underground & Nico, Lou Reed, Iggy Pop, Mao, Chelsea girls, the Campbell’s Soup can, Marilyn Monroe, some fabulous pop art and an array of different Warhol incarnations. Bob Colacello, editor-in-chief of Interview magazine (circa 1970s) was on hand to document the night and keep the superstars in check.
Hugos Catering kept guests well fed with a delicious menu that included gourmet pizza, sashimi ‘lollipops’ and sliders. The dance floor was in full swing until the leaving lights came on thanks to a live band, DJs and a drag queen dance troupe. There were even make-up artists on standby with costume props to get those underprepared in theme.
M&C Saatchi has cleaned up at the inaugural AdNews Challenge last Sunday.
Taking place at Clifton Gardens reserve, over 450 entrants from over 70 companies contested for industry bragging rights.
M&C Saatchi’s M1 team drew overall with Whybin TBWA for top line honours and our mixed team, which included Mark Creative Director Chris Little also took home first place in the Creative Agency category.
A special mention should go to M&C Saatchi Office Manager Sarah Web who won the individual Woman’s title in a time that actually placed 8th in the men’s!
The AdNews challenge raised over $91,000 for charity Un Ltd (formerly MAYDAY) and a big part of that donation came from the M&C Saatchi fundraising initiative Human Cameras. Human Cameras is collaboration between the M&C Saatchi athletes and several well-known Sydney photographers.
By attaching cameras to each of our athletes we were able to capture a unique perspective of the selected AdNew’s sports in motion. The shots were carefully selected and retouched by our photographers and then put on sale at http://humancameras.mcsaatchi.com.au
M&C Saatchi Creative Director Ben Welsh called the campaign “a brutally simple melding of art and athleticism for a great cause”.
UN LTD Founding Director Kerry McCabe agreed.
“On behalf of disadvantaged and underprivileged young Australians, I can’t thank M&C Saatchi and the photographers enough for getting behind the fundraising effort in such a compelling and innovative way.”