Optus Football.
Check out the new game on our Optus Football site. The brief was to develop a game to drive traffic to the Optus Football Sponsorship site on the run up to the 2010 FIFA World Cup™. But rather than create a game, we decided to create an experience. A true extension of the moody, atmospheric journey the Football Sponsorship TVC takes the viewer on. Our idea? Break in to the Australian football team’s secret training camp. To further drive traffic, we made the game shareable on Twitter and Facebook and threw in some exclusive content to download as a reward. Well done to Hazim and Matt.
