WaterAid Cannes Young Lions Ad Contest 2010 .
One of our writers @imgc has just entered the 48 Hour Cannes YouTube contest. The challenge: develop a short (max 1 minute) film to promote WaterAid's summer campaign "Don't let it drop" putting pressure on world leaders to seriously address the global water and sanitation crisis. Check out his entry. If you like it please leave a comment on YouTube.
