effie Awards 2010.

The finalists for the effie Awards 2010 (Australia's annual effectiveness awards) are in, and I'm delighted to report that Mark have bagged seven:
WESTFIELD: All I want for Christmas- Most Original Thinking, Best Small Budget.
OPTUS: Tape Recorder: Best Small Budget, Best Return on Investment, Most Original Thinking.
QANTAS: Frequent Flyer: Consumer Services and ROI.
In total, the M&C Saatchi group have 10 Finalists. A great showing all round.