In 2009 Soothers, in partnership with Nova100, launched their get “Get Sooth-o-nated” campaign promoting a series of live Pop-Up concerts featuring both national and international bands playing in unusual locations.
To extend this and open it up to a wider audience we created a website, soothers-sounds.com.au, where anyone can come and create their very own Virtual Pop-Up Concert.
The mechanic is simple, all you need to do is choose a location for your venue using Google Maps and give it a name. Then, and here’s the fun part, using YouTube, people you get to choose five songs that relate to the theme of your venue.
What’s more, we've created a purpose built Augmented Reality Layar application for use with Android and iPhone 3GS phones that allows you to create and view the venues in real world locations.