Celebrating Mardi Gras with Google+.
Our client Google is a Major Partner of the Sydney Gay & Lesbian Mardi Gras, so we’ve just produced a cheeky campaign for Google+ in the lead-up to the event.
The campaign, across press, radio and digital, focuses on two benefits of Google+ for the LGBT community: Circles (controlled sharing) and Hangouts (group video chat).
The Hangouts ad, shown, demonstrates that you can get some honest feedback on your Mardi Gras outfit from up to nine of your friends before flaunting it to the world.
Happy Mardi Gras!