Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
The Sydney Dogs and Cats home receives over 4,000 homeless animals a year and is often at full capacity, relying on donations and public awareness to help find new families for thousands of dogs, cats – even a duck. With this in mind, Gavin Mcleod, Josh Rowe and Jason Woelfl created the ‘Limited Edition’ campaign, designed to educate the public on the plight of the animals at the Sydney Dogs and Cats Home, raising both awareness and funds alike.
‘Limited Edition’ comprises of 63 photographs of the Sydney Dogs and Cats Home residents taken by 21 notable Australian photographers. Each of the prints are individual, signed 1 of 1 creations which will be displayed around Sydney train stations across $225,000 worth of AdShel superlites.
With a photography brief to capture the uniqueness of each animal, the results are truly outstanding. The placement of the prints in high traffic train stations creates an outdoor gallery effect where commuters can meet the dogs and cats from the home, and also have a chance to purchase the unique superlites from eBay to raise money for the Home.
Bidding for the prints began last Thursday night at the launch event, which included attendees such as Bondi Vet Dr Chris Brown and TV personality Claire Hooper. The event, hosted by Dr Katrina Warren, raised more than $3,000 for the SDCH on the night with a silent auction and donations.
The full gallery of prints and a behind the scenes video can be viewed on the campaign microsite which also links to the adoption and donation pages of Sydney Dogs and Cats Home.
The following photographers so generously donated their time and skill:
Mark has created a digital DM campaign to help launch the first annual "Ping-Pong by Noise" inter-agency ping-pong tournament with a bang.
The piece comprises a specially designed iApp (pictured) that enables two players to ping it out via their iPhones on a dinky mini table. The centerpiece of the campaign is a Dean Tirkot-directed web film, shot in the style of a Nike commercial with a comical twist, starring Aussie table tennis legends Paul Pinkewich and Trent Carter.
The ping-pong smash will be held over three consecutive Thursday evening in May and June. The hefty prize pool includes $1,500 for first place, $600 for second and $300 for third, plus a stack of extra Noise-related items and spot prizes for best-dressed. The winners will also take away the priceless Ping Pong trophy and associated glory.
Last year, our sister agency M&C Saatchi Sports and Entertainment won a pitch for Pepsi Max's V8 Supercar sponsorship.
The idea was to cause a bit of disruption on the track by merging street art with V8 racing. They created a team called the Pepsi Max Crew and commissioned renowned street artists to design different car liveries - which will be unveiled throughout the year.
For the final part of the season, there is a challenge to the general public to design the car. That's where the website comes in. It's a place where people can design their own car skin for the chance to get it on the actual Pepsi Max Crew V8 Supercar.
Tennis fans have a once-in-a-lifetime chance to ace Sam Stosur in our new fully interactive 3D experience, created for ANZ at the 2011 Australian Open.
The sponsorship activation takes place in ANZ LOVE 40° - an especially built site open to the public within the Grand Slam Oval area of Melbourne Park. If you're in town, come and take her on. Unless you're scared?
A big thanks to The ANZ Sponsorship Team and Boffswana for getting behind the concept and helping it come to life.
