Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
It’s always great to finish the year on a high, so it’s nice to have been recognised in some recent local and international awards.
We’re delighted to announce we scored 7 finalists in the upcoming One Show Awards, more than any other agency in the world. To back that up, we also picked up 2 Gold, and 1 Silver at the international Caples Awards in New York. In the Microsites category, we scored 2 of the 3 Golds worldwide – an amazing achievement.
At the local B&T Awards the M&C Saatchi Group was awarded NSW Agency of the Year, while Mark’s ‘Build with Chrome’ for Google won Best Digital Campaign.
IAB’s Creative Showcase recognises the best digital work in the country every two months. So we were proud that ‘Build with Chrome’ won round 7.2, while in the latest round, our latest Google campaign ‘Movember Games’ was just announced as the runner-up.
All in all it was a stellar 2012 for Mark and the entire M&C Saatchi Group, so we’d like to thank all of our amazing clients. Here’s to 2013!
It’s been a big year for Mark and at the 2012 ADMA Awards we were able to see the results of all our hard work. We were thrilled to walk away with 14 awards (19 across the Group) including the highly coveted David Ogilvy Creative Award, which recognised ‘Build with Chrome’ for Google as the most outstanding creative execution of the year.
‘Build with Chrome’ enabled millions around the world to build their own virtual Lego creations via the Google Chrome browser. The campaign took out eight other awards too, including two Gold, five Silver and one Bronze.
Also amongst the agency’s haul was a Gold, one Silver and two Bronze for ‘FRONTROW’ for Google Australia. During the Vivid Live festival, the ‘FRONTROW’ campaign had hundreds of thousands of people watching, shooting and sharing live events at the Sydney Opera House with a bespoke YouTube gadget that used world-first technology.
We also walked away with a Bronze in Creative for Nestle Purina’s 'Let Sandy Loose', a Facebook application that allows users to let Sandy the dog run riot across their friends’ Facebook pages.
All in all it was a great result for the agency, particularly given that the 2012 ADMA Awards attracted a record number of entries. Other awards included work for Amnesty International, Optus, Woolworths and the Saatchi Gallery.
Congratulations to everyone who contributed to the success of these campaigns and of course, to our wonderful clients.
Here’s the full list of what the agency took home:
David Ogilvy Creative Award
‘Build With Chrome’, Google Australia
GOLD, Art Direction, ‘Build With Chrome’, Google Australia
GOLD, Direct Response Digital, ‘Build With Chrome’, Google Australia
SILVER, Apps & New Development, ‘Build With Chrome’, Google Australia SILVER, Copywriting, 'Art Described', Saatchi Gallery SILVER, Creative Use of Technology, ‘Build With Chrome’, Google Australia SILVER, Brand Experience, ‘Build With Chrome’, Google Australia SILVER, Online Broadcast/Video, ‘FRONTROW’, Google Australia
BRONZE, Creative Use of Technology, ‘FRONTROW’, Google Australia BRONZE, Flat Mail, 'See the World through the Eyes of Picasso', Optus BRONZE, Social Media, 'Let Sandy Loose', Nestle Purina BRONZE, Websites/Microsite, ‘Build With Chrome’, Google Australia BRONZE, Websites/Microsite, 'Name Tunnels', Amnesty International BRONZE, Direct Response Digital, ‘FRONTROW’, Google Australia
GOLD, Publishing & Entertainment, ‘FRONTROW’, Google Australia
SILVER, Publishing & Entertainment, ‘Build With Chrome’, Google Australia SILVER, Retention & Loyalty, ‘Rewards for Everyone’, Woolworths Everyday Rewards SILVER, Brand Experience, ‘Build With Chrome’, Google Australia
BRONZE, Brand Experience, 'Name Tunnels', Amnesty International
We’re delighted to announce that Mark has been ranked the 8th best DM Agency in the world, according to the Won Report.
The Won Report is an annual ranking of agencies worldwide based on their effectiveness and creativity. It’s generally considered the definitive global ranking of agencies within the industry, so it's great to be recognised for all the hard work that's gone into the year.
But enough about us! A big shout-out to our clients - we wouldn’t be here without you, so thank you.
And next year, let's make it numero uno. Hasta la vista Arnie!
Mark, and our sister agency M&C Saatchi have come away from the 33rd Caples Awards in New York with an impressive haul. In our best performance ever at the awards we scored three golds and a silver at what is considered to be the premier DM award show in the world.