We are proud to announce that we have 20 finalists at ADMA Awards.
They span every category from creative, craft, data marketing to effectiveness and many creative and suit teams are involved.
Also our 'Wear It With Pride' campaign is a Grand Prix contender.
Fingers crossed that we win a few Gongs on the night!
On Monday, we launched a shiny new iPhone app - designed to make house hunting a little easier.
Developed for the iPhone 3GS or 4, using Augmented Reality technology, it allows you to see property information layered over your camera view.
And there’s a range of other innovative features for buyers or renters.
Download it free from iTunes!
Meet Mr Knowitall. Thanks to Samsung's new Social Hub, he knows everything about everybody in his social life. To check out this latest piece of interactive, online entertainment from the M&C Group, visit mrknowitall.com.au starring you and your FB friends.
Some people are a little worse for wear today, after celebrating our record award haul at the Effie Awards last night. The prestigious AFA Effies celebrate the year’s most effective advertising campaigns. We scooped two golds for The Qantas Frequent Flyer 'Time to Choose' campaign, while the M&C group collected two Bronze Effies for the Optus ‘Tape Recorder' campaign and the Optus ‘Prepaid' campaign. An outstanding result from the team; truly hangover-worthy.
A recent article from eConsultancy (2010) found that digital marketing will account for 24% of all marketing spend this year. Despite this growth, the industry as a whole still finds it difficult to correlate the success of their marketing initiatives.
Mark is different. We aim to quantify the success of every piece of digital work, be it a banner or campaign. To achieve this, we place a strong emphasis on leveraging all forms of Data in both our campaign planning and optimisation.
But one of the problems with Data is that it's pretty hard to digest. That's why we love this foursquare data visualisation from Movity.com. It basically visualised the foursquare data of one of our team @calebo, as he checked into all his fav foursquare locations. You can see it in action here. Can you guess where he's been going?
Author: @mitch_alison
