Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
Meet Mr Knowitall. Thanks to Samsung's new Social Hub, he knows everything about everybody in his social life. To check out this latest piece of interactive, online entertainment from the M&C Group, visit mrknowitall.com.au starring you and your FB friends.
Some people are a little worse for wear today, after celebrating our record award haul at the Effie Awards last night. The prestigious AFA Effies celebrate the year’s most effective advertising campaigns. We scooped two golds for The Qantas Frequent Flyer 'Time to Choose' campaign, while the M&C group collected two Bronze Effies for the Optus ‘Tape Recorder' campaign and the Optus ‘Prepaid' campaign. An outstanding result from the team; truly hangover-worthy.
A recent article from eConsultancy (2010) found that digital marketing will account for 24% of all marketing spend this year. Despite this growth, the industry as a whole still finds it difficult to correlate the success of their marketing initiatives.
Mark is different. We aim to quantify the success of every piece of digital work, be it a banner or campaign. To achieve this, we place a strong emphasis on leveraging all forms of Data in both our campaign planning and optimisation.
But one of the problems with Data is that it's pretty hard to digest. That's why we love this foursquare data visualisation from Movity.com. It basically visualised the foursquare data of one of our team @calebo, as he checked into all his fav foursquare locations. You can see it in action here. Can you guess where he's been going?