Sneaky Thief.

The Problem

ANZ, one of Australia’s top four banks, needed an online campaign to launch their Fraud Money Back Guarantee. The guarantee promises that if your account details are stolen and used fraudulently, the bank will refund any loss.

The Solution

We created a series of banners that gave the impression that there was a thief actually inside your computer who would steal a card from the banner itself. To make this look as real as possible, instead of creating the banner in photoshop, we actually built and shot everything, from the hands to the banner boxes themselves, live in a studio.

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